The team at Newfoundland Lodges built their first “Pod” in 2004. They became one of the first UK companies to spearhead the “glamping” trend. Initially conceived as a more comfortable and luxurious alternative to camping, the company have since developed a large range of Pods. Which have been introduced to sites across the globe in many different models. In addition to basic camping models, Pods can be used as holistic treatment rooms, staff accommodation, family rooms, high spec hospitality rooms and honeymoon suites.
Newfoundland Lodges have a strong, unique brand story and felt that the promotional material that accompanied it, including the website were weak, despite a recent rebranding exercise.
The client felt that the full range of products and benefits they offer weren’t presented well. They asked us to suggest ways to improve messaging and expand reach across their diverse client demographics. It was necessary to communicate the global reach of the brand, comprehensively illustrate the product categories and sectors they serve and improve the visual and textual delivery of information.
We rebuilt The Pod’s customer-facing website, delivering a rich feature-set and highly engaging experience to the company’s expanding international client base.
Recommendations were made to expand upon the existing product catalogue and provide more technical details, which would be presented on a the user with branded category areas, representing the diverse operational markets of the business.
We also designed and print managed a brochure which fully represents all aspects of “Pod Life”, driving the brand’s aspirational message.
We designed and developed a much-needed A5 print brochure which was written to appeal to a wide variety of end-users. Pods have been bought by individuals, camping and caravan sites, hotels, organisations offering outdoor adventure facilities and hospitality and event companies. Once signed off, the booklet design then informed the redesign of corresponding digital deliverables, for a cohesive omni-channel experience.
The Pod team identified a need to break down their product range into easily defined category sectors to highlight Pod flexibility. We agreed upon and designed sub-brand identities for Camping Pods, Outdoor Adventure Pods, Glamping Pods, Hospitality & Boutique Pods and Wedding Belles. We then created individual detailed product pages for the ten Pod models. Ranging from the Standard Pod to the high spec Duo Elite. These technical pages were aligned to one or multiple website categories, with clear ‘next steps’ for users.
With over 800 Pods nationwide and units sold as far afield as Continental Europe, Canada, USA and Australasia, the client’s customers rely on the availability of a comprehensive, easily searchable Holiday Pod locator. Using the Google Maps API, we delivered a straightforward international Pod search, with clear visual results. We developed a customisable overview, which can be easily adjusted in-house via CMS.
Unique website visitors in 2018
Outdoor holidays in 2018
Increase in online enquiries