Content Experiments are a great way to analyse the design, layout and content of your site with the aim of improving each individual aspect of it. The purpose of these experiments is to enhance your site to give the best performance in respect of Conversions (the number of successfully completed goals for a given number of visitors).
Google’s Content Experiment tools are free, and seamlessly link to Google Analytics to make it easy to analyse the statistics produced. Each experiment is designed to help your site meet its goals – whether that it for customer to make a purchase, signup for a newsletter or to view a particular page.
Content Experiments let you target one page at a time, so that you can focus on the most important pages involved in reaching your website’s goals. By concentrating on the individual elements of these pages, you can trial different variations and measure how each one performs compared to the original.
For example, the screen shots above show the Direct Room Sales homepage and variants to be tested. This page is the first area a visitor will see, so the content displayed here is extremely important. Google Content experiments could be used on this site to display different content to different segments of its visitors, while measuring each variants’ success.