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Getting to Grips with “Not Provided” Keyword Data in Google Analytics

August 13th, 2015, by

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Website owners who use Google Analytics generally want to see where traffic is coming from and what keywords/phrases they used. It is easy to become frustrated especially when we see large amounts of visits being labelled “not provided” or “not set”.

But what exactly do they mean? We will try and explain in more detail below.

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