Bababing

Bababing

BabaBing design and produce award-winning paternity products that are available in Boots, John Lewis and other major baby specialists.

BFI updated the Bababing website onto a new WooCommerce platform, wrapping it in a snazzy responsive design to reflect the personality of the brand. The website was re-positioned to focus on online retail, along with support of its high street partners. The eCommerce store was enhanced with a stockist finder and a product bundle builder.

The BabaBing website is now in its third generation with BFI; we’ve worked together since 2006.

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