With over 400 bikes on display across a massive 16,000 sq ft, Wheelbase is the UK’s largest cycle store.
We’ve worked with Wheelbase on many iterations of the website through a relationship that spans over 15 years. The latest project saw an entirely new website built using Magento; BFI worked on the bespoke development and integration, whilst Wheelbase worked on the design & HTML in-house.
The new website is feature-rich with many bespoke features, but most importantly the website is fully integrated with Ascend RMS, the EPoS system provided by Trek to its bicycle dealerships. This was the first time Ascend RMS & Magento had been connected, a bespoke integration BFI engineered from the ground up.
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