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email marketing

Digital campaign management

Fast, cheap and profitable. What more could you want?

Email marketing is here to stay – in fact, it’s still one of the most effective methods of digital marketing as far as ROI is concerned. You probably receive a huge number of marketing emails every week – to the businesses that send them out, email marketing is worth £44 for every £1 spent. With more users than ever checking emails on the move using their phones or handheld devices, you can keep your customers in constant contact.

At BFI, we can assist you with all elements of your email marketing strategy – including initial data capture and GDPR compliance, database management and segmentation (allowing you to send highly targeted campaigns), content planning, copywriting and design. Our emails look great across the board – we thoroughly test every mailshot in a multitude of devices and browsers, to ensure your message remains sharp, consistently presented and eye-catching, for effective messaging and lead generation.

We can assist you with one-off mailshots, custom designed for high-impact campaigns, or modular templates that you can use to build your own campaigns whenever you need them. Want to know more?

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£29bn

Of annual retail sales are generated via email marketing

%

Of marketers rate email as the number one channel for ROI

%

Of Gmail users access their account using a mobile device

We love Mailchimp

At BFI, we recommend Mailchimp to clients as our marketing platform of choice. We’ll get you set-up, and recommend the most appropriate subscription for your business (or you may prefer to run your campaigns on a PAYG basis – that’s fine too!).

Mailchimp sends out 6 billion emails every week, so you’ll be in great company. Using powerful automation and scheduling functionality, you can determine exactly who will receive your campaigns, and gather valuable analytics on how your users have interacted with your campaigns. Google Analytics can also be employed to track conversions from your email campaigns – so you’ll see exactly how many customers went on to make a purchase. We can also help you with offline conversion tracking (for example, using QR codes or physical coupons).

We’re experts at Mailchimp integration, and can assist you with all elements of data capture using your existing systems. If you’d like to know more about how we can help grow your business, just get in touch.

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Command Attention

Get noticed with flexible, beautiful email templates tailored to your requirements and brand identity. Your customers receive a deluge of marketing emails every day, and it's important (and challenging!) to stand out in the crowd. We'll help you maximise click-through and conversions, for increased ROI.

Targeted Campaigns

Send out personalised and highly relevant campaigns using what you know about your customers - more conversions, fewer unsubscribes. Know your customers birthdays? Send them out a birthday discount. Know they bought a product? Invite them to leave a review. The possibilities are endless!

Reliable and Secure

Store your customers' data safely and securely, easily adhere to data protection guidelines, and offer users a straightforward way to adjust their subscription preferences or unsubscribe from your mailing lists, all using whitelisted servers that are recognised by major email providers.

We'd love to discuss your project



Alternatively you can call us on +44 (0) 845 519 4727