EmailTool: Our Email Marketing Service
Welcome to the Email Marketing Tool from BF Internet.
EmailTool is simple; we design your email newsletter templates, you create & send emails, then most importantly…reap the rewards!
Features at a glance:
- Simple to use – Create and send your very own great looking emails in minutes.
- Manage your own email database with ease – we handle the unsubscribes and bounces for you.
- Attractive reports – detailed yet easy to read information on the success of your campaigns.
See the full feature list below:
Why use email for your marketing?
- Email is one of the most effective forms of online marketing available. Email gets results and gets them for less cost than other marketing methods.
- Emails are an excellent way to get in closer contact with your customers. It doesn’t rely on your customer remembering to visit your site, or seeing a print advertisement.
- You can personalize emails to suit the particular interests of that customer, instead of sending a generic brochure.
- You only pay for people you are actually sending to, instead of shot-gunning out to the world at large.
- Email marketing returned an incredible $45 for every dollar spent in 2008. That’s a fantastic ratio!
- 57% of consumers feel more positive about companies who send them emails; what a way to build your brand!
I love it! What next?
So you love our EmailTool too? The next step is to call us on 0845 519 4727 and arrange to join the hundreds of business who are already using our email marketing software to get in closer contact with their customers. Once we have discussed your requirements, we can design your bespoke email newsletter template to suit your branding, integrate our email marketing tool with your website and setup your mailing list.
Why email marketing?
Email is one of the most effective forms of marketing available
The MarketingSherpa Email Benchmark Survey reported that opt-in email marketing returned almost 50 times their investment. That’s more than seven times the return for newspaper and magazine advertising! Additionally, in the US the Direct Marketing Association found email marketing to return an incredible $45 for every dollar spent in 2008, compared to $19 for non-email marketing initiatives. That’s a fantastic ratio as you’ll only pay for people you are actually sending to, instead of shot-gunning out to the world at large.
Email marketing is quick and cheap!
Compared to traditional marketing methods, there are no printing and no postage charges. Traditional printed mailshots costs between £1 and £3 per item and can take weeks to prepare, print and distribute. By using our Email Marketing Tool, the cost can be reduced to pennies per recipient and your promotion can be in front of your customers within hours.
Email gets results fast
Within minutes of sending out an email campaign, you will start seeing responses and orders. Email Marketing doesn’t rely on your customer remembering to visit your site, or seeing a print advertisement. With our Email Marketing Tool you can prepare your campaign in plenty of time and schedule it to send on the best day of the week for maximum impact.
Get in closer contact with your customers
You can personalize emails to suit the particular interests of your customers, instead of sending a generic brochure. Emails can be addressed to an individual, for example ‘Dear John Smith’ rather than an impersonal ‘Dear Customer’.
Build your brand
From customers questioned in the Epsilon Branding Survey (Feb 2009), 40% said that simply receiving email has a positive impact on their likelihood to make a future purchase a company, whilst 50% said they’re more likely to buy products from companies who send them email, whether their purchases are online or at a place of business. 57% of consumers feel more positive about companies who send them emails.
See the results
Email campaigns are fully trackable, with up to the minute statistics. You can easily test which message generates the best response and alter your campaign accordingly.
Features of EmailTool, Our Email Marketing Software
Creating an email
Get in the driving seat and create and send your own great looking emails in-house. Once your bespoke email template has been created, you can easily add your own content, select your recipients and schedule delivery in your own time.
Preview the email as you build it
Our live editor allows you to see their email as you build it. You can add your own text and images to your template and even change the order any items might appear. The moment you add your own content we’ll automatically save a draft so you can come back and finish it later.
Pick a template, any template
You might have a template for media releases and another for the monthly newsletter – it’s completely up to you. Once the templates have been designed, you can simply select which template you’d like to use and add your own content. View our EmailTool template gallery.
Complete sender control
You can use specify your own ‘from name’ and email address, so the email always looks like it comes from you. You can also select your own subject and which email address any replies should be forwarded to. We take all the messy work out of the equation by processing any bounces and unsubscribes for you automatically.
Send now or schedule for later
Once you’re happy with the email, you can send yourself a test version, send it immediately or schedule it for delivery at another time. This way you can build campaigns in advance and schedule them for delivery tomorrow, next month or any time in between.
Managing your database
We’ve designed the interface to help you get the most common things done fast. Adding a new subscriber, removing an old one and seeing new subscribers are only a click away.
Simple import and export
Our importing tool walks you through the process of importing an existing list from almost any source. We automatically remove duplicates for you and even remember who unsubscribed and bounced – removing any risk of annoying your subscribers.
Subscribe and unsubscribe forms
A great way of capturing new subscribers is through a subscribe form. Integration into your website is seamless; we can customise any landing pages so the entire subscribe process stays on your web site.
What about my existing email lists?
We have relationships with major ISPs like AOL, Hotmail, Yahoo! and many more that mean our email servers are ‘whitelisted’ and recognized as legitimate senders of bulk email. This means that your campaigns have a much greater chance of being reaching their target, rather than ending up in the spam filter. These relationships are cemented by our strict Anti-Spam policy (Detailed below). In brief, our view on spam is: Spam is any email you send to someone who hasn’t given you their direct permission to contact them on the topic of the email. Your existing email lists can be used on our Email Marketing Tool only if they comply with the guidelines detailed in the Anti-Spam Policy below, and are easily imported via a CSV file (Excel) or plain text file.
Results you can see
Our simple reports make it easy for you to check out the numbers that matter. See who opened your email, who clicked a link and so much more. Our reports are updated in real time so you always know the latest.
Simple campaign snapshots
All the important stats like how many recipients opened, how many clicked a link and how many unsubscribed are all viewable from our simple campaign snapshot. We’ve designed our reports so even those new to email marketing can evaluate the results of their campaigns.
Who are my most interested subscribers?
Our opens over time report makes it so easy for you to see who opened their email and when. You can even check out how many times each recipient opened it to find out who their most interested subscribers are. You can even drill down to a minute by minute account of who checked out their email.
Who clicked a link?
Our link activity report makes it easy to see which links in you email were most popular, as well as which recipients clicked. This makes it so easy for you to identify what your recipients are interested in, as well as the opportunity to follow up on more qualified leads.
Right down to the nitty gritty
Our recipient activity report lets you get down to some serious detail on their campaign. Easily see who opened, who clicked, who bounced and who unsubscribed. You can even search for a specific subscriber to see exactly what they did with the email.
Our Anti-Spam Policy: Permission-based Email Newsletters
There’s nothing more frustrating than sending off a big campaign and it ending up in the recipients spam folder. Equally, there is nothing worse than receiving an inbox full of spam. We go to great lengths to ensure you can rely on us to get your emails delivered, this includes operating a strict anti-spam policy.
In brief, our view on spam is:
Spam is any email you send to someone who hasn’t given you their direct permission to contact them on the topic of the email.
The type of permission you MUST have
You can only email subscribers if you obtained their permission in any of the following ways:
- They opted in via your web site
- They completed an offline form and indicated they wanted to be emailed
- They gave you their business card and indicated they wanted to be emailed
Scenarios that DON’T equate to permission
Basically, anything outside the examples above doesn’t equal permission in our eyes, but here are some examples to make sure we’re crystal clear:
- You obtained the email addresses from a third party
- You scraped or “copy and pasted” the addresses from the Internet
- You haven’t emailed that address for more than 2 years
- You have some customer addresses, but they didn’t specifically request to be emailed
Permission based Email Newsletters work
Getting people to sign up for permission e-mails may be difficult, but the effort is worth it as customers become more accustomed to offers from companies they trust and seem to appreciate the relationship. No less than 84% of customers surveyed in the Epsilon Branding Survey (Feb 2009) said they like receiving email from companies with whom they register, because even if they don’t always read the message, it’s good to know the information or offer will be there when they’re ready. You can read more on The Powerful Potential of Permission-Based E-Mail at eMarketer.com.
Our servers have been whitelisted
All of our delivery servers have been whitelisted by many of the larger ISP’s, including AOL and Yahoo! Our servers are also integrated into the spam reporting systems for other large ISP’s such as Hotmail and MSN. These arrangements ensure the best chance of your emails being delivered and also allow us to keep any sender not following best practice off our servers.
We monitor blacklists daily
Our systems monitor hundreds of the most common blacklists each and every day. If a server is ever listed (and it can happen to even the most well behaved permission based email servers), we remove it from our delivery cluster immediately and resolve the issue.
Human approvals (yes, real humans)
Until you have been approved, every large campaign is reviewed by our team before it can be delivered. Any potentially spammy emails are promptly removed and further action taken. Our team also verifies all large lists imported and ensure they comply with our strict anti-spam and permission policy.
Unsubscribe links in every email newsletter
Any email newsletter must contain a single-click unsubscribe link allowing any subscribers to remove themselves quickly and easily.
EmailTool: What does it cost?
Account set-up fee, email template design, build, implementation & testing – £210 + 20% VAT As above, with premium bespoke email template design – £280 + 20% VAT
Per email cost
Our charge for each email campaign is just £3.00 plus 1.2p per recipient. Let’s say your email database contained 4,000 recipients: £3 delivery fee 4,000 x 1.2p = £48.00 Total: £51.00 * To allow you to test your campaigns whilst you familiarise yourself with our Email Marketing Tool, any campaigns sent to 5 people or less are free.
Add a newsletter subscription form to your website: Free Integration with your Get Trolleyed e-commerce package: £30.00 + 20% VAT Integration with an existing online system to allow automated addition of emails: POA
Easy payment by credit card
For simplicity, payment for each campaign sent through our Email Marketing Tool can be made using your company credit card. We accept Visa, MasterCard and American Express.