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Logo Design and Brand Identity

Identity and logo design

In essence, your brand is the personality of your business. And how your customers perceive that personality.

In today’s social bubble, it’s important to maintain and grow the positive recognition of your organisation that you’ve built up over years. Logo and identity design are two important visual building blocks. They form the cornerstones of your brand perception.

We can help with all elements of your company’s branding. From initial concepts and ideation, creation of the finished product, and implementation across all areas of your business.

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Of marketing leaders say branding is critical to business growth

Up to %

Increase in revenue if brand is presented consistently across all channels

Up to %

Increase in brand recognition due to clearly recognisable colour palette

Your visual or brand identity is a collection of individual components that your organisation uses to communicate, such as graphic imagery, a colour palette, typography and yes, a logo!

This suite may also include stationery, brochures, signage, key written messages, and much more. BFI will help you establish your identity, assembled within a set of brand guidelines. These guidelines inform how your brand is applied throughout a variety of media.

Using approved colours, fonts, layouts, measurements, tone of voice, etc. We ensure that the identity of the company is kept coherent and allows the brand to be recognisable. In this, the logo is pivotal – it acts as the corporate identity and brand all wrapped up into one easily identifiable symbol. Want to find out more about how we can help grow your brand?

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Brand Strategy

Instant recognition

We at BFI prefer to simplify, so we will break down what you do into the most effective terms, to help focus our efforts. We feel that your logo should work as well on a business card or website header as on the side of a truck. A good logo should be scalable, easy to reproduce, memorable and distinctive. And we can help with all elements of logo design.

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How they see you

An established visual identity is vital. It keeps the use of a brand both consistent and professional. We can help create identity guidelines, which helps ensure your brand is represented in a consistent way both internally and by third parties. From the exact colours in the logo to the tone-of-voice applied in your written material, a clear set of branding guidelines is an essential.


The big picture

Our design team have over 40 years' combined experience in creating engaging visual identities through well informed design. We offer help to start-up companies requiring help with brand identity and marketing resources, as well as big names looking to re-brand or review their positioning.

Ready to stand out?

At BFI, we pride ourselves on our approachable, can-do attitude to the creative process. Whatever your requirements, we’ll deliver a project that provides you with a solid foundation for success. Just drop us a line, and we’ll get talking about your project – we’re looking forward to it!

We'd love to discuss your project

Give us a call on +44 (0) 15395 64580