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Organic SEO

SEO Services Cumbria

The world is full of self-styled Search Engine Optimisation “gurus” and “experts”. It can be daunting to find SEO specialists with tried and tested knowledge and results.

You know your website needs to be easily discoverable on search engines. You know your competitors are already ranking high for search terms that matter to you. You know your organisation lacks the experience, time, or resources to devise an organic search strategy and execute it consistently. 75% of users never scroll past the first page of search results.

Let us help you.

BFI are a dedicated SEO agency based on the Cumbria and Lancashire border and we have provided SEO advice, strategies, and solutions for over 20 years. You can imagine how much we’ve seen the landscape of SEO change. We don’t parrot ancient SEO doctrines. Instead we’ve developed a reputation and culture of adaptability, curiosity, and enthusiasm.

Get Optimised
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Local SEO Services

90% of consumers used the Internet to find a local business in the last year. And according to Google 76% of people search on their smartphones for something nearby and visit a business within a day. If a physical location is crucial to your brand, you need a Local SEO strategy. Employing robust local SEO services will help to position you at the top.

National SEO

National and Global SEO

If you're a national brand or only online, you need a strategy with broad reach. This can be a challenge. We'll drive results by utilising tried and tested strategies, such as link building, keyword research and optimisation, and content creation and marketing. We will help you stand out in the crowd, and make you more visible to the audiences you want.

On Site SEO

On-Site SEO

Search engines love websites that are fast, properly optimised, and show relevant, useful, and trustworthy content. The data shows that these sites gain improved visibility and higher page rankings. We can make both the technical improvements to your site and content optimisations to help users find and love your brand.

Off Site SEO

Off-Site SEO

A cornerstone of any solid organic SEO strategy is authoritative link building. It's one of Google's most important ranking signals. We will deploy a tailored link building programme alongside social media and content marketing. As a result, you can increase your website's domain authority, visibility, and footfall.

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Keyword Research

How does your audience find you? What relevant search terms do potential customers use? Which keywords are profitable, and which are a waste of time? What keyword opportunities are you missing out on? We will use state-of-the-art software and big-data keyword research to find the language and terms you want to rank for.

Reporting and Analytics | SEO

Reporting, Analytics & Insights

Honesty and transparency are core values of ours. We'll deliver comprehensive, transparent, and easy-to-read reports on all our SEO activity. Optimisations and performance analytics are always evidence-backed. We use the analytics gathered to develop useful insights for you, shaping our long-term collaborative SEO strategy.


Search engine accounts for 79% of all desktop search traffic


Increase in Google 'near me' local searches since 2018


Of marketeers think SEO strategies are becoming more effective

What is Organic SEO?

Organic SEO is an umbrella term. It refers to strategies and practices to organically rank your website higher in search engines. The higher your website ranks for certain search terms, the more visibility you have, and the more website traffic you’ll generate. This differs from PPC—or pay-per-click—where you pay search engines to display your website at the top of a Search Engine Results Page.

There are many aspects and techniques involved in an organic SEO plan, and these have changed drastically over the years. We’ve seen it all.

That’s why you can trust us to be direct and honest, and deliver the data-driven organic SEO results you want.

Big or small, for profit or charity, BFI provide expert SEO services in Cumbria, Lancashire, the North West of England and nationwide. We can start with an SEO Audit, then help you develop an organic search strategy for your business needs and budget. It will be backed by in-depth analysis, detailed keyword research, and up-to-date knowledge and techniques.

SEO Audit Service

There are no overnight solutions when it comes to SEO. However, if you’re looking for a solid baseline on which to build, we can assist you with our SEO audit service.

We’ll perform an in-depth analysis of your existing website’s strengths and weaknesses against our 100-point checklist. Then we’ll provide a report of recommendations for immediate improvement, alongside the execution of any “quick wins” we may identify.

Book An SEO Audit

Featured Project

Linge Des Alpes

LDA (Linge des Alpes) are a recognised supplier of high quality, wholesale priced range of bed, bath and table linen to the French and European markets.

During the initial COVID-19 lockdown, we were tasked with completely rebranding the company from the ground up. In addition to the new ecommerce website development, custom product feed and rebrand, LDA asked us to advise on a new approach to their organic SEO and Social Media marketing.

We executed our SEO Kickstarter program to fully optimise the content, link structure, and performance of LDA’s new website. As part of the program we also provided their marketing team with a metadata template, a report on keyword opportunities from our research, and developed a social media strategy.

Our Work With Linge Des Alpes

Featured Project


Caterkwik is a national leading commercial catering equipment supplier based in Ulverston, Cumbria. They provide commercial dishwashers, glasswashers, microwaves, pizza ovens and lots more since 1994, seeking to give customers “internet prices with traditional service”.

We’ve implemented comprehensive organic SEO services for Caterkwik for over 10 years. As their product catalogue size numbers well into the tens of thousands, we work closely with Caterkwik to agree on monthly keyword priorities to rank the website for, as well as regularly optimise on-page SEO, internal link structure, technical SEO, and backlink management.

Since 2018, for example, Caterkwik have experienced year-on-year increases in traffic organically from Search Engines, increasing by 9.7% in 2019, 18.5% in 2020, and 22.8% in 2021. Similarly, Revenue from Search Engines has increased by 18.8% in 2018, 15.8% in 2019, 30.9% in 2020, and 29.1% in 2021.

Featured Project

Pure Leisure

The Pure Leisure Group operates luxurious holiday parks in desirable UK locations. This includes Golfing and Leisure activities in Cambridgeshire and East Yorkshire, caravan holidays and holiday home ownership in Lancashire and the Lake District, and log cabin holidays in North Wales.

BFI implemented a massive website upgrade for Pure Leisure in 2018, with a focus on greater brand clarity and consolidation. We were then tasked with increasing traffic and conversions through a monthly organic SEO strategy.

Our redesign, brand clarity, and organic SEO work paid off for Pure Leisure. By the end of 2019, their main website experienced a 56% uplift in Organic Search traffic compared to 2018 alongside a 61% increase in Goal Completions. Then the COVID-19 global pandemic in 2020, hitting the tourism and holiday home industry hard. Pure Leisure were no exception. Despite this, we helped their website record a 6.5% increase in Organic Search traffic and a phenomenal 193% increase in Goal Completions.

Our Work With Pure Leisure


We'd love to discuss your project

Give us a call on +44 (0) 15395 64580