LDA (Linge des Alpes) are a recognised supplier of high quality, wholesale priced range of bed, bath and table linen to the French and European markets.
LDA also supply an extensive range of kitchen supplies for the restaurant and catering industry.
We have looked after LDA for a number of years and during a discussion about ongoing support and improvements we were delighted to be asked to completely re-brand the company from the ground up. This project came about during the COVID lockdown and the client had the oppportumnity to use that time well in time for a re-launch once the hospitality industries started re-opening.
Initially we focussed on corporate language and personality, and used those findings to inform functions and aesthetic for the re-build.
In addition to the ecommerce development, custom product feed and re-brand, LDA asked us to advise on a new approach to SEO and Social Media.
We rebuilt and continue to maintain a customer-facing website to bring an engaging experience to LDA’s client base of hoteliers in the French ski and coastal resorts.
We created LDA’s new branding rules and used them to influence a new logo types and a full-service, coherent ecommerce offering, which allows users to search for a huge range of bed, dining and bathroom linen.
We also kickstarted the website SEO and developed a social media strategy for the company’s marketing team. Happily, we continue to work closely with LDA to integrate the site with their ongoing commercial requirements.See the result
During our discovery discussions with LDA we highlighted the need to refresh the corporate imagery across all platforms. Whilst satisfied with the use of the “weft” icon in their existing logo, the main stakeholders were interested to explore a more contemporary sytyle of typography.
A number of logos were designed incorporating linen flowers, textile swatches and different colour schemes. Once we isolated a the final idea for development we presented a number of uses across different media and used these as a driver for the website layout and bespoke graphic assets.See an example