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Founded in the USA

Countries Worldwide


Dealerships Globally

The Client

Trek are a leading global cycling brand, with headquarters in the USA. Every Trek bike is backed by their history of performance, durability and precision engineering. In 2015, Trek UK began working with us to provide arange of ‘best of breed’ ecommerce solutions to bike retailers, at competitive price points

The History

Trek originally came to BFI with an integration problem. They needed a way to integrate their in-house EPOS software with numerous external dealership websites – and their current solution wasn’t cutting it.

Slow, clunky, and difficult for dealers to use, they were looking for a streamlined and robust solution to meet their dealers’ needs, but still visually customisable according to each dealer’s own unique brand and personality. Each and every dealer ultimately needed an individual ecommerce web presence, aligned with their own brand, but with centralised integration to Trek’s product data, as well as that of third-party manufacturers.

iPad frame
Desktop frame
Project planning
Web and UI design
Responsive development
Ecommerce Solution
IRIS Plug-in integrating with Ascend EPOS
Ongoing development

The Solution

After thoroughly researching the needs of Trek’s dealerships, we conceptualised and delivered a new ecommerce solution aimed specifically at bike dealers. The IRIS platform seamlessly integrates Trek’s own EPOS service with the most popular ecommerce packages, and provides constant bi-directional exchange of information regarding stock levels, pricing, orders, as well as automatic catalogue generation – giving dealerships the control to manage their online retail businesses easily, reliably and without any headaches.

This framework underpins a network of dealership retail sites, all designed and delivered on a dealer-by-dealer basis. Each store front is unique, but they’re all driven by the same powerful functionality.

Featured Project

Bespoke Responsive Design

Each Trek dealer has their own tailor-made web presence, all lovingly designed and crafted by BFI. We worked alongside each dealership to reinforce and strengthen their brand values, delivering cohesive and visually appealing experiences, and displaying Trek product catalogues to the best of their advantage for maximum lead to sale conversions.

View the Result

Featured Project

V12 Retail Finance Integration

V12 Retail Finance is a specialist UK provider of Retail Credit. Our V12 WooCommerce module extends the ecommerce payment options to include V12, allowing the customer to seamlessly checkout and apply for finance in a single journey, and providing greater payment flexibility to customers.

Buy the Plugin

Featured Project

Advanced Product Filters

Our advanced product filter module allows customers to drill down the product catalogue in minute detail, tailoring search results precisely according to a user’s individual requirements. The filter module facilitates an intuitive, frictionless user journey, displaying solely the content they care about to maximise sales.

View the Result

The Results

Since partnering with Trek in 2015, we’ve successfully built and launched over 30 individual dealership websites, and processed thousands of orders. The IRIS platform has improved the sales flow of numerous dealership websites, resulting in less hassle and more orders. Comprehensive omnidirectional dataflow ensures that all stock catalogues are fully up-to-date at all times. All in all, our solution adds up to a robust solution for dealers, and a user-friendly, visually rich and fully responsive retail experience for end-users.


Dealer Sites Launched


Products Processed Daily

£1.5m+ SALES

Since Project Launch

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