At BFI we have over 20 years’ experience in web design and development and have worked with hundreds of businesses across the UK to find the perfect recipe for a successful website.
When you create your restaurant’s website, there are a few key objectives to consider. The main purpose of your website is to get visitors to your site to book in for a meal. To do this you should showcase your food and surrounding and make important information about your restaurant easily accessible.
Each website we make is tailor made to your business requirements to ensure you get the design that portrays the right feel of your restaurant.
Below are some of the key elements to include in your restaurant’s website to help you get more reservations.
If you have an amazing menu that you’re proud of, you should showcase it on your website. Some people like to browse the menu of a restaurant before the visit to make sure there’s food they like. Add a menu that people can download to see what delicious food they can expect to order.
It’s crucial that your website has an address, contact number, contact form and email address that are easy to find. You need to make it as easy as possible for customers to contact you to arrange a booking. If you have great photos of your food but no phone number then people could end up booking somewhere else.
Integrating online bookings are a great way to get more reservations from your website. We can develop your website so that customers can easily book a table at your restaurant through an online form.
Your restaurant’s opening times should be clearly stated on your website. People are unlikely to call up every restaurant to find out their opening times. Customers who are looking for a table outside peak time are likely to look for a restaurant they can clearly see is open at their desired time.
Invest in quality photography that shows your best meals and the interior of your restaurant. When people visit your website and see how delicious your food looks they won’t be able to resist booking.
Integrate a Map of your restaurant’s location. People might not recognize your address and not know where you are based which could prevent them from booking. If you integrate a Google Map then website users can quickly see where your restaurant is so they instantly know how to get there.
If you have lots of five-star reviews on TripAdvisor or Google Maps, then you should integrate these with your website to let people know how highly rated your restaurant is. If there aren’t any reviews then people might feel unsure about how good quality your food is. Reassure them of your quality by adding real customer reviews to your site.
We don’t just specialise in web design, we also have expertise in digital marketing and print design including logos and menus. If you want to create a stunning website for your restaurant, please give us a call or fill out our contact form to let us know more about your requirements.Get in Touch