3 ideas to improve your presence online

Every company, no matter what size, could benefit from a little more activity on their website. Here are 3 ideas to improve your web presence and generate more website traffic:

  • Email marketing: If you’re reading this, then it must be worth doing.
  • Update your homepage: Give people a reason to look again.
  • Start a blog: Give people a reason to look frequently.

Email Marketing

Email is one of the most effective forms of online marketing available. Email gets results and gets them for less cost than other marketing methods. Emails are an excellent way to get in closer contact with your customers; it doesn’t rely on your customer remembering to visit your site, or seeing a print advertisement.

EmailTool, our email delivery platform, gets emails into your customer’s inboxes for just 1.2p per recipient and until November 31st 2008 we’re offering 30% off all email templates.

Update your homepage

Sounds obvious, but your home page is your chance at that all important first impression. When people do revisit, make sure you give them a reason to look further.

It is very common for a website to have little or no new content on the home page, yet further in there a new offers and interesting news updates happening all the time. Make sure your returning traffic does not leave without visiting any of your other pages; keep your home page up to date with your most important messages and offers. Both users and search engines love freshness!

Start a blog

If you have an opinion that could spark a debate, or could offer advice, report news or generally write regular content in a ‘news column’ style, you should consider starting a blog. In a recent survey of business technology marketing executives by research firm MarketingSherpa, blogs were voted the number 4 tool for generating sales leads.

Using a blog as a platform to communicate to your users can potentially be very worthwhile. Indirectly, a blog can build relationships, promoting discussion with clients and gaining insight into your customer’s needs, Directly, a blog can also help drive real traffic and create revenue for your website; Bill Marriott (of the Marriott Hotel chain) revealed to the Washington Post that bookings from clicks originating at his blog are worth $5 million annually. Many companies have now realised the benefits of company blogging.

Talk to us about setting up a blog, and subscribe to our blog to keep up to date with us; we’ll be covering company blogging in detail soon.