Details to follow
If you are having issues with the new email system once you have been swapped over there are a couple of thing you will have to check.
Log into webmail
- First check you can login to Webmail using the new webmail system at: https://mail.a.hostedemail.com/
- Enter in your email and password and then click login.
(If you can’t then it’s a problem with your password which we would need to get for you.)
Problems with Sending E-mails:
- First go to (File – Account Settings – Account Settings)
- Double click onto your account e.g. “Tom@gtshop.co.uk”.
- In the server information change “outgoing mail server” to: mail.a.hostedemail.com
- Once you have made the changes to outgoing mail server, Click on More Settings.
- Go to the advanced tab .
- On this screen you want to make sure the incoming server (IMAP) is set to 993 or 995, it should automatically change once you have set the following encryption type to ‘SSL’. if there is no drop down box it should be a tick box and you want to tick it.
- Outgoing server (SMTP) should be set to: 465.
- Under that you can find the “Use the following type of encrypted connection” and in this drop down you want to pick the ‘SSL’ option.
- Then click ok.
- Then click next which will then test the settings, once completed click close on the test window.
- Finally click the finish button.
(Use Cluster A: mail.a.hostedemail.com)
What is Google Analytics?
Google Analytics is a free service provided by Google which helps you to analyse the data about visitors to your website and their actions. At BFI we install Google Analytics on all new sites we build to help you get the most from your website.
How to Log Into Your Google Analytics Account
To sign into your Google Analytics account go to http://www.google.com/analytics, click SIGN IN at the top right of your screen and enter your Google email address and password.
How to View Google Analytics Data
When you log into your Google Analytics account you will see a list of websites that you have access to. If you click on one of these websites you will see a range of important information about your website traffic which can be examined to discover areas of improvement.
The important information is split up into four primary categories which are accessible from the left-hand sidebar:
The first thing to do is to select a date range by clicking the box at the top right of your screen. Here there is an option to show comparative data by selecting two different ranges, which is useful for comparing data from different months.
1) Audience Reports
The audience section shows you information about the different types of user on your website. This is really useful for understanding the profiles of your customers and helping you to adjust your business strategy accordingly. This is broken down into several sub-categories which are accessible from the left sidebar.
Overview – This highlights the key metrics of the users on your website. This includes the Number of Users, Page Views, Pages Per Session, Session Duration, Bounce Rate and more. This is one of the best ways to get a quick understanding of how many people are visiting your website.
Demographics – This shows the statistics for the age and gender of the users on your website. This also shows which ages and genders convert the most, which will help with targeting a specific audience with your advertising.
Geo – This shows the languages and the locations of the users on your website. This can be filtered to show the exact city that people are visiting your website from. This is a useful tool for understanding if your marketing strategy is reaching the right regions and it also helps content marketers to create locally targetted content.
Behaviour – A breakdown of the percentages of new visitors vs returning visitors to your website, and the behaviour of each of these categories. If you notice that returning visitors have a much higher conversion rate than first-time visitors, then you should try to get first-time visitors back on your website by having a blog or email subscription form.
Technology & Mobile – Detailed information on the different browsers and technology used by visitors to your website. This often shows the importance of having a website which is responsive and optimised for devices as more people are viewing websites on mobiles every year.
2) Acquisition Reports
The Acquisition reports are vital for understanding which of your marketing efforts are succeeding. Here you can see a breakdown of the different sources of traffic to your website and their behaviour.
Organic Search – This refers to the number of visitors to your site from having your website showing up on the organic search engine rankings. These statistics are achieved by having search engine optimisation on your website and having a website which is deemed relevant, as opposed to having paid advertisements.
Referral – Referral traffic is when someone clicks on a hyperlink to your website from a website which is not a search engine or a social media website.
Paid Search – Paid search is any source of traffic where you pay for each time someone clicks on a link to your website. This can be by banner advertising, Google Shopping, or Google Adwords.
Direct – Direct traffic is when people go straight to your website from their browser without clicking on in through any other source.
Social – Social shows how many people click on your website from your social media pages. If you click on this section you can see the figures from each specific Social Media channel such as Facebook, Twitter, YouTube or LinkedIn.
Email – This is the traffic to your website where people click on your website from a link in an email. Note that sometimes Google records this as referral traffic.
3) Behaviour Reports
The Google Analytics Behaviour section details the behaviour of users once they are on your website. This includes which pages are clicked on and what route they take through your website and can give you a good indication of what content users prefer and what they are looking for from your website.
The overview provides a quick overview of the information of the behaviour of visitors on the website. This includes
- Total Page Views
- Unique Page Views
- Average time on Page
- Bounce Rate
- % Exit
- Page Views for the top 10 most viewed pages.
You can see a full report of the page views for every page on your website by clicking ‘view full report’.
Behaviour Flow Report
The behaviour Flow Report shows a flow diagram of the journey that users take on your website. This is a great way to help you understand how users travel from page to page throughout your website. By analysing this you can help you improve your calls to action and inner linking on your website to ensure users are travelling down the correct routes and visiting the pages you’d like them to.
4) Conversion Reports
Tracking conversions on your website is really important to ensure your marketing efforts are succeeding and users are taking the action you want them to complete. Conversions can be either monitored as an e-commerce transaction or as the completion of a goal.
A goal can be defined as:
- URL Destination – This is good for tracking actions such as submitting a contact form. For example, once the form is submitted they could direct to the URL www.yourwebsite.co.uk/thank-you.
- Time on Site
How to set up Goal Tracking in Google Analytics
- Start by selecting Admin at the bottom left of your dashboard.
- Select Goals from under from View menu on the right.
- Select the red New Goal button.
Once you have selected New Goal you can then either select a template or create a custom goal.
Templates are a selection of pre-defined popular business objectives which are divided into four categories:
If there is not a template for your desired goal you can easily set up a custom goal.
To set up a custom goal select Custom and click continue.
You can the choose from four different types of goal.
If your website has an e-commerce store, you will need to enable e-commerce tracking to monitor the conversions in Analytics.
How to set up E-commerce Tracking in Google Analytics
- Click on Admin on the bottom left of the screen.
- In the view column click ‘Ecommerce Settings’.
- Set Enable E-commerce to ON
- Click Next Step
- Click Submit
Once you have tracking set up, you can view all the transactions that take place on your website and compare which products are selling.
- Under Conversions on the left sidebar select E-commerce
- Under E-commerce select Product Performance
Here you will see a breakdown all the different products you have sold. This will include
- Quantity Sold
- Unique Purchases
- Product Revenue
- Average Price
- Average Quantity
This is a simple way to get an overview of which products are the most popular and which produce the most revenue. Low-cost high volume products may present an upselling opportunity. It can also help to answer questions about why products aren’t selling – is their price too high? Is website traffic directing to the product page?
Google Analytics and SEO
This is a starter guide to understanding your Google analytics, there are many more capabilities and filters you can use to fine-tune your marketing strategy to get the most from your website.
Understanding and analysing Google Analytics plays a key part in any Search Engine Optimisation strategy. At BFI we work closely with the analytics data and your business goals to ensure that your website is working to generate the most leads or revenue. For more information on our SEO packages please visit our Search Engine Optimisation page.
Despite campaigns recently to increase awareness about the need for secure passwords in the UK, many web users leave use themselves open to hackers by choosing easy to guess and insecure passwords. A survey by Visa Europe found that “over three-quarters choose passwords relating to friends, family and memorable dates” whilst following a phishing attack on Twitter it was found that the five most common passwords are: password1, abc123, myspace1, password.
- 66% of users use the same password for more than one website
- 46% of users use the same 2 to 3 passwords for every website they access
- 45% of users use passwords made up only of dictionary words or names (the most easily cracked)
The lack of proper password security is one of the factors contributing to the ongoing problem of online fraud in the UK. The UK Cybercrime report identified the following worrying statistics: Read the rest of this entry »
Website owners who use Google Analytics generally want to see where traffic is coming from and what keywords/phrases they used. It is easy to become frustrated especially when we see large amounts of visits being labelled “not provided” or “not set”.
But what exactly do they mean? We will try and explain in more detail below.
Introducing Direct Debit for our customers
BF Internet have an easy way to pay your invoices by Direct Debit. This allows you to pay invoices automatically, direct from your bank account.
You can authorise for payments to be taken for:
- All annual hosting and domain invoices
- Invoices for design & development work
Once you’ve authorised payments, we do the work automatically. This saves you time, leaving you free to concentrate on your business rather than boring admin tasks.
Registering for Direct Debit Payments
If you’d like to start using Direct Debit payments, you can register today in 2 ways:
- Visit www.wearebfi.co.uk/dd-signup to sign up
- Contact our Accounts department to request an authorisation email
Signing up online
- Fill out this online form – www.wearebfi.co.uk/dd-signup. We use GoCardless to process payments, if you don’t already have an account with them you’ll be prompted to create one.
- Once you’ve entered your bank details, you’ll be set up for Direct Debit payments.
- BF Internet will contact you for future invoices to see if you’d like to pay them by Direct Debit.
- BF Internet will notify you 3 days before any payments are taken via Direct Debit.
Signing up via email
- Contact us and request for an authorisation email to be sent out to you.
- Follow the link in the email, check the details are correct and submit the authorisation.
- BF Internet will contact you for future invoices to see if you’d like to pay them by Direct Debit.
- BF Internet will notify you 3 days before any direct debit payments are taken.
We love GoCardless
Interested in using GoCardless to accept Direct Debit payments for your own business? Click here to find out more – www.wearebfi.co.uk/we-love-gocardless
It is no secret that for the majority of ecommerce website owners, generating more traffic and sales is the key to success. Knowing where to start and what to do is not always clear which is why we have decided to create our own practical guide to Ecommerce SEO.
Before you start to think about optimising your website, you need to have a plan. You may already have a good understanding of which keywords/phrases are important (get in touch if you don’t) but don’t just stop there. Take some time to type those phrases into Google and see who already appears on page one.
Content Experiments are a great way to analyse the design, layout and content of your site with the aim of improving each individual aspect of it. The purpose of these experiments is to enhance your site to give the best performance in respect of Conversions (the number of successfully completed goals for a given number of visitors).
Google’s Content Experiment tools are free, and seamlessly link to Google Analytics to make it easy to analyse the statistics produced. Each experiment is designed to help your site meet its goals – whether that it for customer to make a purchase, signup for a newsletter or to view a particular page.
Content Experiments let you target one page at a time, so that you can focus on the most important pages involved in reaching your website’s goals. By concentrating on the individual elements of these pages, you can trial different variations and measure how each one performs compared to the original.
For example, the screen shots above show the Direct Room Sales homepage and variants to be tested. This page is the first area a visitor will see, so the content displayed here is extremely important. Google Content experiments could be used on this site to display different content to different segments of its visitors, while measuring each variants’ success.
Having read our article about selecting a mobile presence for your business, the next step is to consider your overall mobile strategy. The strategy and presence you choose for mobile go hand-in-hand, they are decisions made on a case by case basis and determined by considering your users, the type of content you present online and your business sector.
Consider your users
The primary consideration for any web project should be the users, since they are usually your customers. When considering users and your mobile strategy you should seek to answer the following questions:
- Why will users be accessing my online content using a mobile device?
It is to purchase a product or make a booking? Or merely to find out more about your company? Or am I providing a tool for my employees?
- What will they be looking for?
Will your users want to find contact details, directions, opening times? Or maybe read your latest news?
- Is there any content from main website that they won’t need to see?
Word documents for printing, for example, probably aren’t very relevant to mobile users
- Are there any new features or content they’ll need?
With a mobile app you could take advantage of device features like the camera, push notifications and GPS
- Where will users be when using a mobile device?
Will they be out and about? Or sitting comfortably at home? An iPad user at home may browse together with a partner, whereas a smartphone user may privately browse on the train.
- What type of device will they be using?
iPad users may typically be at home, and possibly connected via Wi-Fi. There could be an opportunity to present these users with a great interactive brochure?
Some of these questions can be answered by looking at your website statistics (Google Analytics for example), some from placing yourself in your users shoes. Further insight may be gained by gathering information from users via a simple questionnaire.
Read the rest of this entry »
Whilst mobile browsing accounts for an ever-growing proportion of your website traffic, there isn’t one ‘standard’ approach for catering for mobile visitors. The information you provide to a mobile audience and the methods used to present it should be considered on a case by case basis; user demographic, business sector and budget all dictate which solution suits best. With this in mind we look at four approaches and ask; which mobile strategy is right for your business?
1. The simplest approach: Adjust your desktop site
The simplest and cheapest option is to simply adjust your existing desktop website. This basically comes down to testing it with the most popular devices (your website statistics are useful here) and making sure everything works i.e. all the functionality is accessible, products can be purchased, pages can be seen and forms filled in. The aim here is to ensure that whilst the user experience is far from optimised for a smaller screen, no visitor with a mobile device is prevented from using your site (and so forcing them to go elsewhere.) Read the rest of this entry »
Still not on Twitter?
Ranked by browsing behaviour analysts Alexa as the world’s 8th most influential website, Twitter is now in its 7th year of existence. What’s more, industry experts predict that social media will have an even greater influence on both the business and personal spheres in the near future.
Through dialogue with our clients and contacts, we have come to the realisation that many struggle to get started with new online platforms. With that in mind, the BF team have created a step-by-step best practice guide to the Twitter sign-up process.