Link-Building: The Basics

From the perspective of a search engine, a link is more than just a highway from one webpage to another. From the perspective of a search engine, a link is a vote of confidence in a particular brand…

Link Factors

Industry professionals put a lot of weight in link-based factors. Especially when deconstructing the complex algorithms of search providers like Google. These algorithms are continually being developed to more accurately analyse the popularity of webpages. Often based on the number and the credibility of pages linking to them. Metrics like trustworthiness and authority are crucial in these ranking processes. Institutions like universities, government branches, non-profit organisations and national media outlets are the most likely to fall into the valuable “high-trust” or “high-authority” bracket.

The algorithms are also increasingly being programmed to discount spam. It’s possible that practices such as paid-linking and link-farming may soon become a thing of the past. With this in mind, link-building works best when it’s treated as an organic, continual process.

The algorithms are also increasingly being programmed to discount spam and other unsavoury forms of link-building. It’s possible that practices such as paid-linking and link-farming may soon become a thing of the past. With this in mind, link-building works best when it’s treated as an organic, continual process.

Long Term

Long-term link-building can be one of the most challenging aspects of a Search Engine Optimiser’s job. The process necessitates specialised creativity, time investment and a budget. It’s crucial that that the personality of your brand is conveyed by your SEO activity. And, as such, no two link-building campaigns are ever the same. A professional Optimiser should be well equipped to deduce which kinds of links are most relevant to your business.

Signs of a successful link-building campaign include; an increase in search traffic, higher page rankings and increases in referral link traffic. The ultimate aim of any such campaign is to give the maximum possible return on a client’s investment.