Are you missing out on Google Product Search?
If you sell products online yet you don’t use Google Product Search then you are missing out. Google Product Search or Froogle as it was previously known was first launched in the UK back in 2004. It is a service that allows companies to have their products displayed in the shopping results on Google.
For instance, if we were to do a search for the phrase ‘trilby hats‘ then you would see on the first page of results some shopping results for trilby hats. Typically, there are three or four listing with a small thumbnail image. But these results can be expanded further by clicking the shopping tab at the top of the page or the text “Shopping results for trilby hats”. Doing so will take you to a whole section dedicated to shopping results powered by data uploaded to Google.
To get your products listed on Google product search, you will need to open a Merchant Centre account with Google. This is a straightforward task and can be accessed from the settings link in your Google account. Once registered, you will be able to upload a product feed that will keep your product list up to date. The upload of the feed can be set to daily, fortnightly or monthly depending on the frequency your stock changes. You can also specify what time you want the feed to run.
Once you have got your feed up and running, you can then turn your attention to optimising it. That way you can give your products a much better chance of being placed near the top of the list (remember, the top three or four listings appear on the first page of Google).
Improve Your Feed
There are a few simple things you can do to give your product feed a better chance. Be careful not to overdo it though because this can be more harmful than doing nothing at all. Ensuring that you have some keywords in the title and description of each product can help to improve your placement in the shopping results. Also make sure that you all products in the feed have an image associated with them and if possible, the name of the image relates to the product.
If you are interested in setting up a Google Product Feed of your own and would like us to give you a quote, why not get in touch? Simply give us a call on 0845 519 4727 or use our contact form which can be found here.