Optimising your website, is it Important?

You may not realise it but SEO (Search Engine Optimisation) plays a large part in how easily your website is found by potential customers on the Internet. Sometimes this happens naturally but in many cases, websites need help to improve their rankings in the major search engines.

Perhaps the best way for a website to rank well is to use content that is relevant to your niche market. By this we mean words or phrases throughout your website that are often searched for by people when are looking for a product or service into a search engine. Search engine spiders also crawl through these relevant phrases and use them as part of their ranking algorithm which ultimately determines where you are placed in the SERPS (Search Engine Results Pages).

The Aim

What you are aiming for is website that appeals to both the search engine spiders to ensure that you rank well. While at the same time making sure that the website is as presentable to human users too. SEO is used to help increase your website’s rankings by using targeted keywords in the body of the text as well as in the META data. These keywords are usually determined at the start of a project. They are based on how many people search for them on the major search engines.

Once the best key phrases have been determined, they can then be used throughout the website. Updatable content such as blogs or articles can then be created again using these key phrases and added on to the website. These new pieces of optimised content can then be crawled by the search engine spiders and be indexed accordingly. This helps to give your website more relevance online allowing users and customers to find you when they search on the Internet.


It is important however, to always remember that it is all too easy to get carried away and put too many key phrases into the website. Doing so could be deemed as spam, which looks bad to a human user and could result in a penalty from the search engines that would damage your rankings.

SEO is important for your website because without it your products or services may not get the attention they deserve. If your website cannot be found easily then users will go somewhere else. By ensuring that your website is properly optimised, you can give your website the edge over your competition.