Whilst mobile browsing accounts for an ever-growing proportion of your website traffic, there isn’t one ‘standard’ approach for catering for mobile visitors. The information you provide to a mobile audience and the methods used to present it should be considered on a case by case basis; user demographic, business sector and budget all dictate which solution suits best. With this in mind we look at four approaches and ask; which mobile strategy is right for your business?
1. The simplest approach: Adjust your desktop site
The simplest and cheapest option is to simply adjust your existing desktop website. This basically comes down to testing it with the most popular devices (your website statistics are useful here) and making sure everything works i.e. all the functionality is accessible, products can be purchased, pages can be seen and forms filled in. The aim here is to ensure that whilst the user experience is far from optimised for a smaller screen, no visitor with a mobile device is prevented from using your site (and so forcing them to go elsewhere.) Read the rest of this entry »
Still not on Twitter?
Ranked by browsing behaviour analysts Alexa as the world’s 8th most influential website, Twitter is now in its 7th year of existence. What’s more, industry experts predict that social media will have an even greater influence on both the business and personal spheres in the near future.
Through dialogue with our clients and contacts, we have come to the realisation that many struggle to get started with new online platforms. With that in mind, the BF team have created a step-by-step best practice guide to the Twitter sign-up process.
For most businesses their online presence is a key asset in the marketing tool kit, for many it is critical. For those businesses that rely on their website as a source of revenue it is important for it to be online and performing optimally all day, every day. A web server is an important part of running an online business, it is relied upon and much in the way a plumber would rely on his van, a mechanic his tools and a photographer his camera. This article takes a look at whether your business would benefit from a dedicated web server.
What is a dedicated server?
A dedicated web server is a physical server that is for the use of only one customer. The server is used to host websites belonging to that customer only; these websites are able to fully utilise the memory and processor resources within the system.
To ensure the security of the websites we host, server access (including FTP) is generally only available to members of the BF Internet team. In special cases or where legacy access is in place, all customers with external FTP access are now required to connect using FTP over SSL.
This change in security is part of a new requirement for PCI-DSS compliance, so that login details are transmitted in an encrypted manner rather than as plain text.
You should begin using FTP over SSL right away. You will need to adjust the connection settings in your FTP client to use SSL, this setting might be phrased as “FTPS (Implicit)” or “Implicit FTP over TLS”. Once this setting has been changed, FTP will continue to function as normal.
Regular FTP will be disabled on Tuesday 30th October.