Details to follow
If you are having issues with the new email system once you have been swapped over there are a couple of thing you will have to check.
Log into webmail
- First check you can login to Webmail using the new webmail system at: https://mail.a.hostedemail.com/
- Enter in your email and password and then click login.
(If you can’t then it’s a problem with your password which we would need to get for you.)
Problems with Sending E-mails:
- First go to (File – Account Settings – Account Settings)
- Double click onto your account e.g. “Tom@gtshop.co.uk”.
- In the server information change “outgoing mail server” to: mail.a.hostedemail.com
- Once you have made the changes to outgoing mail server, Click on More Settings.
- Go to the advanced tab .
- On this screen you want to make sure the incoming server (IMAP) is set to 993 or 995, it should automatically change once you have set the following encryption type to ‘SSL’. if there is no drop down box it should be a tick box and you want to tick it.
- Outgoing server (SMTP) should be set to: 465.
- Under that you can find the “Use the following type of encrypted connection” and in this drop down you want to pick the ‘SSL’ option.
- Then click ok.
- Then click next which will then test the settings, once completed click close on the test window.
- Finally click the finish button.
Can’t find server settings?
If your outlook has these new icons, that means you have the updated version of outlook.
When finding the server settings on this updated outlook and just follow this:
File – Account Settings – Manage Profiles – click on <Email Accounts> – select the email account
(Use Cluster A: mail.a.hostedemail.com)
What is Google Analytics?
Google Analytics is a free service provided by Google which helps you to analyse the data about visitors to your website and their actions. At BFI we install Google Analytics on all new sites we build to help you get the most from your website.
How to Log Into Your Google Analytics Account
To sign into your Google Analytics account go to http://www.google.com/analytics, click SIGN IN at the top right of your screen and enter your Google email address and password.
How to View Google Analytics Data
When you log into your Google Analytics account you will see a list of websites that you have access to. If you click on one of these websites you will see a range of important information about your website traffic which can be examined to discover areas of improvement.
The important information is split up into four primary categories which are accessible from the left-hand sidebar:
The first thing to do is to select a date range by clicking the box at the top right of your screen. Here there is an option to show comparative data by selecting two different ranges, which is useful for comparing data from different months.
1) Audience Reports
The audience section shows you information about the different types of user on your website. This is really useful for understanding the profiles of your customers and helping you to adjust your business strategy accordingly. This is broken down into several sub-categories which are accessible from the left sidebar.
Overview – This highlights the key metrics of the users on your website. This includes the Number of Users, Page Views, Pages Per Session, Session Duration, Bounce Rate and more. This is one of the best ways to get a quick understanding of how many people are visiting your website.
Demographics – This shows the statistics for the age and gender of the users on your website. This also shows which ages and genders convert the most, which will help with targeting a specific audience with your advertising.
Geo – This shows the languages and the locations of the users on your website. This can be filtered to show the exact city that people are visiting your website from. This is a useful tool for understanding if your marketing strategy is reaching the right regions and it also helps content marketers to create locally targetted content.
Behaviour – A breakdown of the percentages of new visitors vs returning visitors to your website, and the behaviour of each of these categories. If you notice that returning visitors have a much higher conversion rate than first-time visitors, then you should try to get first-time visitors back on your website by having a blog or email subscription form.
Technology & Mobile – Detailed information on the different browsers and technology used by visitors to your website. This often shows the importance of having a website which is responsive and optimised for devices as more people are viewing websites on mobiles every year.
2) Acquisition Reports
The Acquisition reports are vital for understanding which of your marketing efforts are succeeding. Here you can see a breakdown of the different sources of traffic to your website and their behaviour.
Organic Search – This refers to the number of visitors to your site from having your website showing up on the organic search engine rankings. These statistics are achieved by having search engine optimisation on your website and having a website which is deemed relevant, as opposed to having paid advertisements.
Referral – Referral traffic is when someone clicks on a hyperlink to your website from a website which is not a search engine or a social media website.
Paid Search – Paid search is any source of traffic where you pay for each time someone clicks on a link to your website. This can be by banner advertising, Google Shopping, or Google Adwords.
Direct – Direct traffic is when people go straight to your website from their browser without clicking on in through any other source.
Social – Social shows how many people click on your website from your social media pages. If you click on this section you can see the figures from each specific Social Media channel such as Facebook, Twitter, YouTube or LinkedIn.
Email – This is the traffic to your website where people click on your website from a link in an email. Note that sometimes Google records this as referral traffic.
3) Behaviour Reports
The Google Analytics Behaviour section details the behaviour of users once they are on your website. This includes which pages are clicked on and what route they take through your website and can give you a good indication of what content users prefer and what they are looking for from your website.
The overview provides a quick overview of the information of the behaviour of visitors on the website. This includes
- Total Page Views
- Unique Page Views
- Average time on Page
- Bounce Rate
- % Exit
- Page Views for the top 10 most viewed pages.
You can see a full report of the page views for every page on your website by clicking ‘view full report’.
Behaviour Flow Report
The behaviour Flow Report shows a flow diagram of the journey that users take on your website. This is a great way to help you understand how users travel from page to page throughout your website. By analysing this you can help you improve your calls to action and inner linking on your website to ensure users are travelling down the correct routes and visiting the pages you’d like them to.
4) Conversion Reports
Tracking conversions on your website is really important to ensure your marketing efforts are succeeding and users are taking the action you want them to complete. Conversions can be either monitored as an e-commerce transaction or as the completion of a goal.
A goal can be defined as:
- URL Destination – This is good for tracking actions such as submitting a contact form. For example, once the form is submitted they could direct to the URL www.yourwebsite.co.uk/thank-you.
- Time on Site
How to set up Goal Tracking in Google Analytics
- Start by selecting Admin at the bottom left of your dashboard.
- Select Goals from under from View menu on the right.
- Select the red New Goal button.
Once you have selected New Goal you can then either select a template or create a custom goal.
Templates are a selection of pre-defined popular business objectives which are divided into four categories:
If there is not a template for your desired goal you can easily set up a custom goal.
To set up a custom goal select Custom and click continue.
You can the choose from four different types of goal.
If your website has an e-commerce store, you will need to enable e-commerce tracking to monitor the conversions in Analytics.
How to set up E-commerce Tracking in Google Analytics
- Click on Admin on the bottom left of the screen.
- In the view column click ‘Ecommerce Settings’.
- Set Enable E-commerce to ON
- Click Next Step
- Click Submit
Once you have tracking set up, you can view all the transactions that take place on your website and compare which products are selling.
- Under Conversions on the left sidebar select E-commerce
- Under E-commerce select Product Performance
Here you will see a breakdown all the different products you have sold. This will include
- Quantity Sold
- Unique Purchases
- Product Revenue
- Average Price
- Average Quantity
This is a simple way to get an overview of which products are the most popular and which produce the most revenue. Low-cost high volume products may present an upselling opportunity. It can also help to answer questions about why products aren’t selling – is their price too high? Is website traffic directing to the product page?
Google Analytics and SEO
This is a starter guide to understanding your Google analytics, there are many more capabilities and filters you can use to fine-tune your marketing strategy to get the most from your website.
Understanding and analysing Google Analytics plays a key part in any Search Engine Optimisation strategy. At BFI we work closely with the analytics data and your business goals to ensure that your website is working to generate the most leads or revenue. For more information on our SEO packages please visit our Search Engine Optimisation page.
When undertaking an organic SEO campaign, the purpose is to produce a positive ROI from appearing in the Google search results. One way of examining these results is by looking at how SEO is driving traffic to your website and helping to produce conversions, whether this is through goals tracking, or ecommerce transactions.
The most common way to observe this is through Google Analytics. Here there is an option to view the acquisition and behavior of visitors to your website. On the dashboard you can view a breakdown of the number of visitors to your website, and also the different sources of this traffic, such as Google Organic, Google Adwords, Email Marketing, Social Media, and more.
How to View Conversions from Organic Search Results
Step 1: On the left hand sidebar, click Acquisition > Overview. You should see something similar to the screenshot below.
Step 2: You can select a specific date range in the top right of the screen.
Step 3: If you click on “Organic Search”, you will see a breakdown of the organic search traffic for the specified date range, and any conversions that have resulted from this traffic.
This is a really useful tool to show you whether or not SEO is helping to bringing customers to your website.
However, one thing that is often overlooked when examining this information is something called Assisted Conversions.
When Google shows the number of conversions under the field “Organic”, it only shows conversions where clicking on the website through organic listings was the last channel that was used before completing a conversion.
This omits a key fact about SEO:
Organic SEO does not just complete a conversion – it also assists conversions from other channels.
How to View Assisted Conversions
To discover how organic SEO is helping to convert users from other channels follow the steps below.
On the left sidebar navigate to Conversions > Multi-Channel Functions > Top Conversion Paths
At the top left hand-side of the page, click “Conversion Segments” and on the right click “Create a New Conversion Segment”.
Set up a new conversion segment. Name this segment “Value of SEO”.
Select the first conversion path option to “Include any interaction from the MCF channel grouping” for Organic Search.
Select the second conversion path option to “Exclude the last interaction from the MCF channel grouping” for Organic Search.
You should then see an overview of all of the times where organic search results played a role in the conversion of a customer, but was not the final channel before the conversion.
You might be surprised at how many conversions were started by a customer finding the website on the organic search results but completed by another channel!