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Planning your mobile strategy

November 13th, 2012, by

Having read our article about selecting a mobile presence for your business, the next step is to consider your overall mobile strategy. The strategy and presence you choose for mobile go hand-in-hand, they are decisions made on a case by case basis and determined by considering your users, the type of content you present online and your business sector.

Consider your users

The primary consideration for any web project should be the users, since they are usually your customers. When considering users and your mobile strategy you should seek to answer the following questions:

  • Why will users be accessing my online content using a mobile device?
    It is to purchase a product or make a booking? Or merely to find out more about your company? Or am I providing a tool for my employees?
  • What will they be looking for?
    Will your users want to find contact details, directions, opening times? Or maybe read your latest news?
  • Is there any content from main website that they won’t need to see?
    Word documents for printing, for example, probably aren’t very relevant to mobile users
  • Are there any new features or content they’ll need?
    With a mobile app you could take advantage of device features like the camera, push notifications and GPS
  • Where will users be when using a mobile device?
    Will they be out and about? Or sitting comfortably at home? An iPad user at home may browse together with a partner, whereas a smartphone user may privately browse on the train.
  • What type of device will they be using?
    iPad users may typically be at home, and possibly connected via Wi-Fi. There could be an opportunity to present these users with a great interactive brochure?

Some of these questions can be answered by looking at your website statistics (Google Analytics for example), some from placing yourself in your users shoes. Further insight may be gained by gathering information from users via a simple questionnaire.
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Which mobile presence is right for your business?

October 30th, 2012, by

Whilst mobile browsing accounts for an ever-growing proportion of your website traffic, there isn’t one ‘standard’ approach for catering for mobile visitors. The information you provide to a mobile audience and the methods used to present it should be considered on a case by case basis; user demographic, business sector and budget all dictate which solution suits best. With this in mind we look at four approaches and ask; which mobile strategy is right for your business?

1. The simplest approach: Adjust your desktop site

The simplest and cheapest option is to simply adjust your existing desktop website. This basically comes down to testing it with the most popular devices (your website statistics are useful here) and making sure everything works i.e. all the functionality is accessible, products can be purchased, pages can be seen and forms filled in. The aim here is to ensure that whilst the user experience is far from optimised for a smaller screen, no visitor with a mobile device is prevented from using your site (and so forcing them to go elsewhere.) Read the rest of this entry »

How to set up a Twitter account

October 23rd, 2012, by

social media management

Still not on Twitter?

Ranked by browsing behaviour analysts Alexa as the world’s 8th most influential website, Twitter is now in its 7th year of existence. What’s more, industry experts predict that social media will have an even greater influence on both the business and personal spheres in the near future.

Through dialogue with our clients and contacts, we have come to the realisation that many struggle to get started with new online platforms. With that in mind, the BF team have created a step-by-step best practice guide to the Twitter sign-up process.

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Would you benefit from a dedicated server?

October 5th, 2012, by

For most businesses their online presence is a key asset in the marketing tool kit, for many it is critical. For those businesses that rely on their website as a source of revenue it is important for it to be online and performing optimally all day, every day. A web server is an important part of running an online business, it is relied upon and much in the way a plumber would rely on his van, a mechanic his tools and a photographer his camera. This article takes a look at whether your business would benefit from a dedicated web server.

What is a dedicated server?

A dedicated web server is a physical server that is for the use of only one customer. The server is used to host websites belonging to that customer only; these websites are able to fully utilise the memory and processor resources within the system.

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FTP: We’re changing to SSL

October 4th, 2012, by

To ensure the security of the websites we host, server access (including FTP) is generally only available to members of the BF Internet team. In special cases or where legacy access is in place, all customers with external FTP access are now required to connect using FTP over SSL.

This change in security is part of a new requirement for PCI-DSS compliance, so that login details are transmitted in an encrypted manner rather than as plain text.

You should begin using FTP over SSL right away. You will need to adjust the connection settings in your FTP client to use SSL, this setting might be phrased as “FTPS (Implicit)” or “Implicit FTP over TLS”. Once this setting has been changed, FTP will continue to function as normal.

Regular FTP will be disabled on Tuesday 30th October.

8 ecommerce upgrades to boost your sales

August 30th, 2012, by

Ecommerce header

Creating a smart & successful ecommerce website needs careful planning and consideration, balancing technology & design with good marketing and – more often than not – a keen price.

This article takes a look at 8 popular upgrades for ecommerce websites which improve customer experience and help drive sales.

1. Product reviews

When making a purchase offline consumers frequently act on the recommendation of others. In today’s social internet, product reviews are a great way of bringing this peer-to-peer interaction online.

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Professional Photography Service Now Available

August 20th, 2012, by

In response to customer demand we’re pleased to announce that we can now offer a professional photography service.

This addition to our creative services has been motivated by our continued desire to produce optimum results and maximum visual impact for all clients. Great photography adds an extra dimension to a website and compliments great design. We’re certain that clients old and new will benefit greatly from this new service.
Our photographer is based in the Manchester & Cumbria area, meaning he’s available to customers across the North West and beyond.

He’s available a half and full-day rates (please contact us for prices), plus travel costs. Making allowances for the time to post-process and select final images, a half-day booking for example, will constitute a two to three-hour site visit from the photographer.

Contact us today to make your booking!

A Beginners’ Guide to Twitter Jargon

July 27th, 2012, by

social media management

Social Media juggernaut Twitter is one of the top ten most visited sites on the internet. The service boasts over 500m active users; 340m new tweets are posted, worldwide, each day; and the site also handles over 1.6bn search queries, in each 24hr period.

However, through our work at BF Internet, we still come across people and businesses that are reluctant to jump on the Twitter bandwagon. Our research suggests that one of the biggest barriers, between user and service, is the daunting jargon of the website.

In order to get the most out of Twitter, it’s important that a user is familiar with terms such as “hashtags”, “retweets” and “direct messages”. With that in mind, we have put together this helpful guide to the most important examples of Twitter terminology.

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Pre-historic SEO: The Myths and Legends

July 24th, 2012, by

There are a number of lingering myths about the mechanisms of search engines. In this blog, we deal with a few extinct and endangered concepts.
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Rugby star Josh Charnley visits the office

July 19th, 2012, by

social media management

We had a bit of a Rugby League superstar pop by who we are going to be working with, Josh Charnley of Wigan Warriors & England! Josh made the right wing position his own in 2011 scoring 27 tries to be the Club’s second highest try scorer for the season.

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