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Hoteliers benefit from going direct to maximise sales & efficiency

April 15th, 2013, by

Press release, courtesy of Moore & Smalley and Freshfield PR:

When Mark and Lucy Fuller became frustrated with the lack of a suitable system for managing bookings at their South Lakes Hotel, the entrepreneurial couple decided to create their own.

The booking system they designed, in partnership with a web development agency BF Internet, has been so successful at maximising sales and improving efficiency, they have decided to launch a new venture offering the software to other hotels and accommodation providers.

Direct Room Sales has been designed specifically to help smaller independent hotels offer online sales, manage room allocation, and take electronic payments, all within their existing website.

Mark, who owns The Sun Inn at Kirkby Lonsdale with wife Lucy, said: “For smaller hotels, such as those with fewer than 20 bedrooms, there was nothing out there in terms of software that enabled them to manage online reservations in the efficient way that larger hotels do.

“We wanted a system that allowed us not just to sell our rooms online, but to sequence those room sales in a logical order, offer packages and extras, and do things like automatically change room pricing structures for weekends or certain times of the year. A key feature for us was the link into our EPOS to automatically charge the guest room account.

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