Veho Genie launches new B2B website
BFI have had a long-standing relationship with Veho Solutions, having developed their management software – Veho Genie. Veho Genie is a cloud-based system that allows organisations to manage, schedule, pay and communicate with their team. The client wanted to make the software available to third parties and approached us to help develop white label versions. In addition, they needed a new B2B website to promote this new initiative. This would inform prospective clients in four industry sectors – travel and logistics, events and hospitality, ambulance and security.
DESIGN & DEVELOPMENT
Working in tandem with Veho’s marketing director – Tom Bowen – BFI were given a creative freehold from the offset. Tom expressed the need for a clear narrative, clean design and simple visual sign posts. This new B2B website needed to appeal to the four industry sectors and explain simply how the software could benefit day to day operations. Furthermore, we were to include a library of tutorial videos, pricing structures and clear calls to action throughout. Ultimately, we were to create a strong visual language which would transfer through to all aspects of Veho’s operations.
Working closely with the client, BFI proofed a new design and developed a new UI icon set. This was to influence the Veho Genie app and set the ball rolling in re-designing the Veho Solutions parent site. Once the client signed these elements off, our development team put together the new website and launched early this year. We also refreshed the Veho website later on.
HOW WE CAN HELP YOU
By building this lasting connection with clients and listening closely to what their aims are, BFI are able to seamlessly integrate with any business model. If you think BFI can help you with graphic design, software or app development, web design and web development, please call on 0845 519 4727 or get in touch by email.