Many of you will already know (or at least have an idea) about what Search Engine Optimisation is but for those of you that are not sure, this section aims to outline exactly what it is.
So, what exactly is Search Engine Optimisation (SEO)? Well, essentially, it is the process of increasing the amount of quality traffic to your website by improving your organic rankings in the search engines and overall online presence. By organic rankings, we mean the natural listings as oppose to the sponsored listings that can be seen beside search engine results.
Anyone who has their own website wants it to be able to be found by friends, peers or in the case of a business, potential customers. When it comes to potential customers being able to find you on their favourite search engine, many of them will put more trust in the organic listings over the sponsored ones because quite simply, organic listings appear more trustworthy and relevant. This is largely because sponsored listings have to be paid for where the organic ones do not. Read the rest of this entry »
How well is your website performing? Are you getting the best that you can out of it and does it drive a large amount of traffic that converts into sales? If you own a business then it is a simple fact that you want it to perform well. This is no different for your website. For many of us, the Internet has become part of our daily lives and somewhere we turn to for both entertainment and to shop or do business.
It has also been suggested that of those Internet users, around 80% use search engines to find what they are looking for. This is why it is imperative to ensure that your website ranks well within them because not doing so could result in you missing a lot of traffic. To help you achieve better traffic, SEO will provide the answer.
There is no escaping the fact that we are experiencing a credit crunch presently and people are nervous about how much money they are spending on their marketing strategies. It has been suggested by various sources that online marketing techniques such as SEO are the most cost effective methods of marketing available at the moment.
Read the rest of this entry »
When it comes to offering SEO services, we at Big Fish understand that no two customers are the same. This is why we offer a bespoke service that caters for each client individually. One of the very first things we do when we start working with a client on a search engine optimisation project is perform a head to toe site analysis. In fact, more often than not, we won’t actually even quote a price for SEO unless we’ve already done an analysis.
The reasons for that are three-fold. First, every website is different. Second, we have no idea what we’re dealing with just by glancing at a site and its competition. Lastly, and most importantly, we spend a large amount of time performing the analysis because it’s such an important part of putting together a plan for a site’s SEO project.
Once completed we will be able to target any specific areas that need attention and help to build your website into one that performs better and ranks higher within the search engines. Some of the services we offer includes: Read the rest of this entry »
Back in 1996 the web was in its infancy; people referred to the new technology by its full name – the World Wide Web – and connected to it by noisy modems, tying up the phone line as they did. A page took minutes to load (using Internet Explorer 3.0), and you paid for your internet connection annually, as well as by the hour!
Google was just an idea in 1996 – a research project by Larry Page – and Yahoo! was king of the search engines. When you searched for a site on Yahoo!, you searched a directory of websites that was built by real humans; Yahoo! employees would painstakingly review submissions and rank them manually.
1996 is also when BF Internet was born – originally as Big Fish internet. A bit like looking fondly through old computer games of the 80’s, we take a look through the websites of 1996 and marvel at how far we’ve all come: Read the rest of this entry »
To coincide with the new release of Internet Explorer 8 (IE8) this month, this article provides an overview as to what a browser is, and why you should upgrade to the latest version.
A browser is a piece of software designed to view information on the internet, in the same way that Microsoft Outlook is designed to receive emails and Microsoft Word is designed to help create documents.
Statistics show that at the moment Internet Explorer 6 (released in 2002 and no longer supported by Microsoft) and is still used by 34% of people accessing the Internet (Feb 09, www.thecounter.com).
This is mainly because Microsoft includes Internet Explorer as the default browser in Windows XP and Vista.
How to find out which browser you are running
If you aren’t sure which browser you are currently using, you can click this link to find out which browser you are running
Reasons to upgrade your browser
Now that you know which browser you are running you might be thinking why should I change, or why do I need to update my browser? The simple answer is that you should always update on a regular basis. Some of the reasons are described below: Read the rest of this entry »
Wouldn’t you like to know in more detail how people found your web site, on what pages they entered and exited, and how they moved around when they were there? Wouldn’t it be great to follow trends, compare this week to last, and automatically generate reports on how your website is performing?
One of the clearest ways to analyse website traffic and visitor behaviour is by using Google Analytics. (Click here for a video walkthough). Google Analytics can be set up on any website by inserting the special tracking code into every web page and template. We can do this for you for a one-off charge of £50 + VAT, after which there are no ongoing costs for using the service, contact us now to arrange set up.
Read the rest of this entry »
The process has started and the creation of your website has begun, but you may have a few questions. Below are a selection of the questions most frequently asked when we build a website.
What happens next? What’s the plan?
Once your deposit has been received, our designers will start by making a mock-up of your site. This is usually in the form of a static image, showing the proposed graphical style of the site and how it will be laid out. Once any amendments have been made, you are happy and the ‘proof’ has been signed off (this should be done either in writing or via e-mail), our developers will move on to constructing the site. This next step will involve the hand-coding of individual pages into HTML and any bespoke programming that is necessary.
At this stage we are ready to accept content for your site, including any photography and copy, so that it can be built into the site. There is more on how to supply content later on in this guide.
Read the rest of this entry »
In the early years, BF Internet offered clients the option of taking credit card payments via through PGP encrypted emails. This allowed shoppers to submit their credit card details through a secure encrypted form to be processed in-store and offered reduced operating costs, whilst not requiring an internet merchant account.
The card payment industry has changed massively in recent years, with greater focus on online security and fraud prevention through the introduction of CV2 numbers, 3D-secure authentication and additional layers of fraud checking. These advances have meant that other payment processing options (e.g. PayPal, Sage Pay..) have become far superior to PGP, offering improved PCI-compliant fraud protection for the merchant whilst widespread implementation has minimised costs.
This article looks at 3 options available to you, to allow payments to be taken online:
Every company, no matter what size, could benefit from a little more activity on their website. Here are 3 ideas to improve your web presence and generate more website traffic:
- Email marketing: If you’re reading this, then it must be worth doing.
- Update your homepage: Give people a reason to look again.
- Start a blog: Give people a reason to look frequently.
In this article we list a collection of eight open source programs which could potentially save you hundreds of pounds. But what is open source you ask…read on…
What is open source?
An open source product (usually a piece of programming) is the result of a project that has been contributed to by a collection of volunteers. These volunteers are often spread around the globe and collaborate online. Each contributor works on a section of the project, once the product is complete it is available freely for anyone to use and, in most cases, modify.
“The basic idea behind open source is very simple: When programmers can read, redistribute, and modify the source code for a piece of software, the software evolves. People improve it, people adapt it, and people fix bugs. This can happen at a speed that, if one is used to the slow pace of conventional software development, seems astonishing.”
Who’s using open source?
You are, right now, and us too! The open source web server Apache is the most popular HTTP server on the World Wide Web and as of August 2008 Apache served 49.82% of all websites. The Internet Protocol (IP) which carries network data all around the internet is open source, as is Firefox, the record-breaking web browser used by nearly 20% of web users worldwide. The BBC, Google and NASA all support open source projects.
Why should I use open source?
There are many reasons to use open source software, but the key point for many is cost. Open source is free. Even complex commercial packages such as the Windows operating system and Microsoft Office, have free open source equivalents.
Below we list the 8 applications that could save you money.
Read the rest of this entry »