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8 ecommerce upgrades to boost your sales

August 30th, 2012, by

Ecommerce header

Creating a smart & successful ecommerce website needs careful planning and consideration, balancing technology & design with good marketing and – more often than not – a keen price.

This article takes a look at 8 popular upgrades for ecommerce websites which improve customer experience and help drive sales.

1. Product reviews

When making a purchase offline consumers frequently act on the recommendation of others. In today’s social internet, product reviews are a great way of bringing this peer-to-peer interaction online.

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Professional Photography Service Now Available

August 20th, 2012, by

In response to customer demand we’re pleased to announce that we can now offer a professional photography service.

This addition to our creative services has been motivated by our continued desire to produce optimum results and maximum visual impact for all clients. Great photography adds an extra dimension to a website and compliments great design. We’re certain that clients old and new will benefit greatly from this new service.
Our photographer is based in the Manchester & Cumbria area, meaning he’s available to customers across the North West and beyond.

He’s available a half and full-day rates (please contact us for prices), plus travel costs. Making allowances for the time to post-process and select final images, a half-day booking for example, will constitute a two to three-hour site visit from the photographer.

Contact us today to make your booking!


A Beginners’ Guide to Twitter Jargon

July 27th, 2012, by

social media management

Social Media juggernaut Twitter is one of the top ten most visited sites on the internet. The service boasts over 500m active users; 340m new tweets are posted, worldwide, each day; and the site also handles over 1.6bn search queries, in each 24hr period.

However, through our work at BF Internet, we still come across people and businesses that are reluctant to jump on the Twitter bandwagon. Our research suggests that one of the biggest barriers, between user and service, is the daunting jargon of the website.

In order to get the most out of Twitter, it’s important that a user is familiar with terms such as “hashtags”, “retweets” and “direct messages”. With that in mind, we have put together this helpful guide to the most important examples of Twitter terminology.

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Pre-historic SEO: The Myths and Legends

July 24th, 2012, by

There are a number of lingering myths about the mechanisms of search engines. In this blog, we deal with a few extinct and endangered concepts.
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Rugby star Josh Charnley visits the office

July 19th, 2012, by

social media management

We had a bit of a Rugby League superstar pop by who we are going to be working with, Josh Charnley of Wigan Warriors & England! Josh made the right wing position his own in 2011 scoring 27 tries to be the Club’s second highest try scorer for the season.

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Link-Building: The Basics

July 12th, 2012, by

From the perspective of a search engine, a link is more than just a highway from one webpage to another. From the perspective of a search engine, a link is a vote of confidence in a particular brand…
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Search Engine Users: The Basics

July 10th, 2012, by

Search Engine Optimisation is an ongoing process of trial and error.

In the online world, you have to be constantly “doing”, in order to receive feedback and to begin developing a concept. A SEO professional will be familiar with the idea of working with a living palette of colours, that is constantly changing and evolving. SEO is a reactive business that necessitates quick-wittedness and high levels of creativity.

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Content: The Basics

July 6th, 2012, by

Every piece of content that you create should be engineered with tangible visitor responses in mind.

Any good content creator will always consider the actions that they’d like their visitors to make, and then build their content around this purpose. It’s crucial for a content creator to be aware of past examples of content that have triggered similar actions. It’s also essential that the creator is able to deduce which attributes of successful past content contributed towards its success.

Generally speaking, some of the attributes which are likely, in this writer’s experience, to trigger an audience response are as follows:

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Search Engines: The Basics

July 3rd, 2012, by

The web is like a railway system…
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Recent additions to our portfolio

June 22nd, 2012, by

    • Stormbird is a Hallberg-Rassy 62 yacht. The boat is available for hire, for use in the Caribbean. We worked closely her owners, Jon and Tash, to refresh their existing website. The site now showcases their breathtaking gallery of photographs, in a clean and modern way.

     

      • The Wilson Arms is a family owned country inn. The website Content Management System, created by BF Internet, is ergonomic and self-intuitive. The Wilsons are now able to edit and upload their own information, providing timely updates for their valued customers.

       

      • Working alongside the NHS Research Design Service, BF Internet produced a powerful new CMS website. The site now provides a broad spectrum of information for the North West Research Design Service, boasting a more modern format and improved navigation.

       

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